Story by Niyi Tabiti
Last Updated: Tuesday, September 6, 2011

Kaneka Corporation of Japan, maker of renowned hair fibre, Kanekalon, has signed an endorsement deal with Nollywood’s top actress, Stephanie Okereke, as its brand ambassador in Nigeria.

The endorsement will see the award winning actress promoting the company’s product and participating in the marketing campaigns which include Kanekalon’s Brand Building campaign, Kanekalon ‘Salon Storm’ Activation, Kanekalon ‘Night of a Thousand Braids’ event and other brand promotional activities.

Stephanie will be the major face of Kanekalon in Nigeria, visiting some selected salons (VIP Beauty Centre, Cynosures Salon, dsalon Downtown and Salon d’eve) in Lagos during the Kanekalon ‘Salon Storm’ project, towards educating consumers and hairstylists on the benefits of the brand. Her presence in Kanekalon Salon Storm print adverts, currently running in the media is unique and distinct to say the least. Stephanie has just concluded Kanekalon’s brand building television commercial that would surely turn many heads the 100% Kanekalon way with her hairstyles showing class and glam on your television screens.

She will also be the star celebrity at the Kanekalon annual party designed to thank its customers for their patronage, coming up in November this year.

Speaking on the endorsement deal, Hideaki Nakamura, Manager Marketing Kanekalon Division for Kaneka Corporation, noted that the agreement between Kaneka and Stephanie was an indication of the Company’s commitment to expand business interests in Nigeria.

According to him, “In line with Kaneka Corporation’s corporate philosophy and strategic direction to promote the beauty of the African woman through the provision of high quality hair products, Kaneka desires to play a more prominent role in the economy by investing more in the Nigerian market.” Hideaki Nakamura further stated that “the deal with Stephanie is consistent with Kaneka’s policy of using the best talents everywhere the company has presence to promote our product and Stephanie came highly recommended in this area.”

In reaction, Stephanie promised to deliver on the confidence reposed in her, not just as a star actress but one that would preserve the African heritage. According to her, “The African woman is legendary for her beauty and her strength, her style and grace; she is an epitome of beauty, and unmatched quality and a style icon. All this I hope to promote as Kanekalon ambassador.”

The endorsement is coming on the heels of the successes recorded by Kaneka in Nigeria in 2010 which include the ‘Braids Parade’, an initiative celebrating Nigeria’s 50th Independence Anniversary through a hair competition; the ‘Night of 1000 Braids’, A Kanekalon braids event designed to thank its customers for their patronage during the year.

More Headlines
Do you have a story/gist for publication? Please email it to [email protected]

9/6/2011 6:15:26 PM
how much dem pay dt girl
9/7/2011 11:56:44 AM
Beautiful advert. Fits stephanie. She is a black beauty.
wey she wan break her back
9/6/2011 6:16:10 PM
my people
Dv Archi
9/6/2011 6:43:55 PM
Abi na the kenke hair she wear so????????
my people
Dv Archi
9/6/2011 6:49:39 PM
Abi na the kenke hair she wear so????????
my people
Dv Archi
9/6/2011 6:49:40 PM
Abi na the kenke hair she wear so????????
9/6/2011 8:18:43 PM
u're so much endowed mama, i luv ur acting, sorry do u sing? I hope so cos dt will complement ur acting, beauty n swagg.Concerning ur kanekalon deal;d commercial is perfect,u played ur role well, weldone, bt u av 2 send my own share of d cake, i mean d dividend of d deal, d koko,lolz! my acc no is 3044045103, acc name; fadeyi benjamin ayoola, phone no; 07065354248,first bank of nigeria, oregun branch lagos, i'll be expecting o, thank u!
you wan Kidnappam ?
Juruchy Canada
9/10/2011 8:42:47 PM
Lol. My guy you like money no be small. you really want to take your share of the cake. anyway, you have to start training you babe to become an actress so that she go go hit deal too. BUT LET ME ASKOOO, If she no send the cake Nko, you go Kidnappam ?
well done kaneka
9/6/2011 10:16:51 PM
kaneka corporation, well done for choosing stephanie as ur brand ambassador, she deserves it, very beautiful, well endowed, articulate and a delight on tvs and billboards, she will never let u down,
9/6/2011 11:58:42 PM
nfc u people are outdated. the above advert has been on air for almost 1 month now
my queen
9/7/2011 11:32:31 AM
i always admirer this girl,God find time to mode her and it breaks my heart to see she s still unlucky when it comes to men, life s something , well
my id [email protected]
Jude Nduka
9/9/2011 4:19:24 AM
he gift of a man, makes a way for him and shall bring him before great men. where do i start from, First ur Beauty, ur Height & slim fit, all this are natural gifts' i haven't not mentioned the flow, when ever u are on stage, God, u interpreat ur role as though it was real, u are so unique, that makes u stand out among ur equals, u are simply original, & second to none. I must tell u this, I love U so dearely. U are just the BEST.
This is super
Jude Nduka
9/9/2011 4:32:35 AM
Simply put no one be like you. I repeat no one. Nne U are too much.
9/17/2011 1:24:44 AM
Now I feel sptuid. That's cleared it up for me
God bless u
10/23/2011 10:29:37 AM
babe u look good naturally
4/14/2013 9:49:51 AM
antiteron5th-Jul-2012 05:03 pm (UTC)Чоза мажористый крендель?fruitchews5th-Jul-2012 05:07 pm (UTC)Nope.antiteron5th-Jul-2012 05:16 pm (UTC)Чо "нет", дурачок?Ð'ыражайся на нормальном языке.fruitchews5th-Jul-2012 05:21 pm (UTC)Idek. I'm also too lazy to use an online ttoaslnrar for this. antiteron5th-Jul-2012 05:25 pm (UTC)Маладец ленивчик!)))fruitchews5th-Jul-2012 05:28 pm (UTC)I'm just going to pretend be offended anyway and go, get a 100x100 icon already! Gawwsshhhhhhhantiteron5th-Jul-2012 05:36 pm (UTC)Ну собрался, так пиздуй, чего уж. fruitchews5th-Jul-2012 05:45 pm (UTC)hdu say that to me!antiteron5th-Jul-2012 05:48 pm (UTC)Ну и хуй с ним, твоим хдуfruitchews5th-Jul-2012 05:53 pm (UTC)That's it! Our friendship is over. I won't help you find a 100x100 icon now. Replyantiteron5th-Jul-2012 05:56 pm (UTC)Пиздец я расстроилсо.Я потерял охуенного друга - одинокая пьяная слеза катится по моей бороде.fruitchews5th-Jul-2012 05:59 pm (UTC)Are you part of Scientology's PR team? Is that why you are here speaking in Russian? antiteron5th-Jul-2012 06:04 pm (UTC)Ты не поверишь! Я секретный русский мозг Сайентологов 80го уровня.Спасайтесь нахуй!!!Edited at 2012-07-05 18:05 (UTC)

Post your comment

Disclaimer: Do not use this forum as a channel to promote hatred, tribalism or any other kind of personal grievances. The administration can delete or edit a post that violates these guidelines. Keep the posts relevant to the topic in an attempt to keep the forum organised and maintain the focus on each topic. Thank you for your understanding. READ MORE

Thursday, May 19, 2016
Nollywood Hunk, Yul Edochie has taken a bold step to lead Nigeria movie industry
Wednesday, May 4, 2016
Nollywood actress, Kate Henshaw, is promised to stop having any form of transact
Friday, May 13, 2016
We couldn't stop staring at Sheyi Shay when she came to the office of Nigerian S
Friday, May 13, 2016
Things can only get better for 2Face Idibia. Few days ago, he was awarded with a

Other sites of NFC Media Group are Nigeria Films, The Nigerian Voice, Modern Ghana