REPORTER's DIARY:NOLLYWOOD REBIRTH...AN INDUSTRY AND ITs REVOLUTION
Story by Niyi Tabiti
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On my way to Abuja recently, I got a seat right beside the former managing director of Genesis Deluxe Cinema,Lekki,Mr.Keneth Mkparu.

For about one hour that we spent on air, I engaged him in a discussion over the state of Nigeria movie industry...call it film industry or Nollywood if you like.

We both agreed that there is a revolution taking place in the industry right now. something is gradually pushing Nollywood to the much expected level.

Now, producers are getting it right to a large extent that they need to spend good money to produce the movies, do adequate research or conference on scripts, proper editing, and most importantly, make it a standard production for cinema.Now before the movies hit the market or get pirated by some good for nothing people,it would have made impact and some good money from the cinema.

In this light, the contributions of the fore bearers of this new trend can not be under estimated.

Kunle Afolayan's Fingurine for instance was premiered in Lagos, New York and other major cities in the world. Gistmaster gathered that he made some cool millions of Naira. At least, its better than releasing it straight to the market, whereby the pirates would have printed their own copies and compete for the same market with the original work.

Stephanie Okereke also brought class to movie business in Nigeria. Her work "Through the Glass" was done with some Hollywood figures, the premiere was well attended and we are sure she made something good too. Chineze Ayanene also brought IJE, a movie featuring Omotola Jolade Ekehinde , Genevieve Nnaji, Clem Ohaneze and others.Recently,Emem Isong did it again when the masterpiece
she calls Bursting Out was also premiered at Silverbird Galleria.

Now everyone wants to come to the cinema to watch our own films just the way they do with box office hits featuring top Hollywood stars.

Now the standard of Nollywood films is getting higher and no one is prepared to just go and shoot anyhow movies again.Unlike before when we get to see over one thousand movies released in a month (without good script focus), the industry players are now doing big budget even if it means shooting just two films in a year!

Mkparu and I also agreed that the new re-training process embarked upon by top nollywood players at New York Film Academy has made a solid difference."Its not all about training people in the art,there is a need for a visual representation of the training as a project with the neccessary human and material support" Mparu (who is now the Managing Director of Film House, Lekki) said.

He also hinted that plans is already in top gear to bring quality cinema to every neighborhood in Nigeria.This would further encourage the cinema culture and the quality of our movies would be upgraded. He disclosed that there already a big mall coming up in Ketu soon and the Film House would be there, just as he disclosed that another one would also be located in Surulere.Cinema is not all about Lekki and Victoria Island alone, so many people are yearning for it too in other places, he pointed out.

Nollywood is on the match again. From what I have has seen and recorded in the last few months, then the revolution is here. Gistmaster call it "Nollywood Re-birth"



Do you have a story/gist for publication? Please email it to story@nigeriafilms.com

desmond elliot
lola | 8/19/2010 4:07:38 PM
desmond just looks ridiculous with all that fat in his face.
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2 many fat in our showbiz
adoreablekelly | 8/19/2010 5:00:41 PM
Lola i even thought to be fat is part our show biznes in naija. coz plenty of our screen prince and princes are growing fat like is fashion. when they have little money Fat becomes the other of the day...what ever happen to healthy eating? and taking care of ones looks..
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ameoba's
anna | 8/19/2010 5:37:57 PM
my dear's na so we see am...they got no shame when they make little money they start eating up for those hungry years..not knowing they need to keep in shape and look sexy 4 d camera and moreover healthy.....'
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good
keee | 8/20/2010 12:21:50 AM
there is no doubt that this is the right time for this revolution. besides nothing has rebranded the image of africa more than nollywood if the truth be told. hence, once quality fully injects into the business, it would be another open door for nollywood stars and those in film business. the cinema days would again come back, but this time with more energy.
at this point i will not be surprised if a nollywood star like genevieve makes it to hollywood within the next 10yrs.
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good
keee | 8/20/2010 12:22:08 AM
there is no doubt that this is the right time for this revolution. besides nothing has rebranded the image of africa more than nollywood if the truth be told. hence, once quality fully injects into the business, it would be another open door for nollywood stars and those in film business. the cinema days would again come back, but this time with more energy.
at this point i will not be surprised if a nollywood star like genevieve makes it to hollywood within the next 10yrs.
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Bad
Jaxin | 8/20/2010 1:12:28 PM
Desmond eliot looks terrible. This is nt the nollywood fine boy i used to knw, mehn he shud loose duz flabs, fast
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i need your help sir
evans madugba | 8/21/2010 12:42:19 PM
dis is well spoken cos am interested in actin but base in senegal. pls can i b reached to showcase what i can do?evansmicho@yahoo.com 00221761210883 or 00221764784767 my contacts, i will appreciate dis pls.
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WHOS D PLONKER
SHANE | 8/22/2010 6:57:08 AM
WHTA PLONKER...... THESE DUDES R KILLING FASHION!!!!! BLIMEY ...ROFLMAO
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REuLubqdtvbBtJMy
Audel | 9/17/2011 5:44:06 AM
The prucshaes I make are entirely based on these articles.
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