The title of Asa’s hit track, Fire on The Mountain aptly captures it!
According to reports, Hypertek Nigga, 2face Idibia, has lost a whopping N40million. No thanks to incompetent hands at Hypertek, his label.
Insiders say the boy from Otukpo is so peeved that he had to terminate the services of those he employed to run Hypertek and shut down the label, at least, for now.
Insiders say despite pumping N40 million into the project, results have not been forth-coming.
This development has been attributed to the lack luster performance of Unstoppable, an album which has great tracks but which critics say has not been well promoted.
According to insiders, his propaganda machinery failed woefully to promote Unstoppable like Kennis Music did to his two previous albums.
The first signs of trouble popped up last year when Da Natives, the only act on Hypertek broke up. However, his spin doctors had gone to town, stating that Da Natives (Hycenth Idibia and John Agon) would release separate albums under the label.
However, it finally emerged that all was not well when 2face returned to Now Muzik recently for a management deal. Insiders say the move is not unconnected with his desire to put his career back on track.
Meanwhile, there are strong indications that the star could be on his way back to Kennis Music.