I chose YouTube to evade traditional film regulations – Ruth Kadiri

Popular actress and filmmaker, Ruth Kadiri, has disclosed that she chose to utilise YouTube to upload her movies to avoid facing the the constraints and regulations that come with traditional film production.

The actress said the social media platform gives her room to freely express herself.

She recounted how some people who had been in the industry tried to discourage her from banking on YouTube, but she ignored their warnings that there was no money to be made on the platform.

She said, “I have been a producer for a long time but there are too many rules and regulations during production.

“So I called my team and told them that I wanted an opportunity to express myself. For instance, if I see something online I want to learn it and after learning, I want to upload it somewhere.

“When I travelled to give birth, I was bored and started watching a lot of musical videos and noticed that some people put their films on YouTube.

“I told myself that I’ll come back to try it. Some people discouraged me and told me that there was no money in it. But because I needed a platform to express myself and tell my stories, I decided to try it.

“I told my team that we should shoot and if the film is not good enough, we will learn and use it as a learning process”.