Some weeks ago till now, the Genevieve Pink Ball Foundation has been announcing the names of celebrities that will be joining in the breast awareness activity. This morning the September 13, 2014, the awareness has kicked off and celebrities like Genevieve Nnaji, Funke Akindele, Osas Ighodaro, Lynxxx and several other celebrities joined the Genevieve Pink Ball Foundation breast cancer awareness run. The celebrities are said to be running from Lekki to Ikoyi and back to Lekki for the Run Walk Cycle event. See more photos from the activity taking place right about now. The term “breast cancer” refers to a malignant tumor that has developed from cells in the breast. Usually breast cancer either begins in the cells of the lobules, which are the milk-producing glands, or the ducts, the passages that drain milk from the lobules to the nipple. Less commonly, breast cancer can begin in the stromal tissues, which include the fatty and fibrous connective tissues of the breast. your social media marketing partner