The Northern Governors Forum has been called upon to engage the movie industry through the Actors Guild of Nigeria (AGN) to promote their policies and programmes as well as preach messages of peace and togetherness.
Vice President of the Guild’s North West zone, Comrade Salihu Othman Isah gave this advise in an interview with newsmen in Dutse, the Jigawa state capital yesterday.
Isah, fondly called Hotman said this is necessary as the various governments in the north should see actors as partners in progress.
According to him, governments in the northern region have continued to carry on as if the movie industry does not exist in the part of the country, advising that Thespians should be carried along in the scheme of things.
“You see, in Europe, America (Hollywood) and India (Bollywood) for instance, movies are used to pass very useful and vital messages, to promote programmes and policies of government. The governments see movie practitioners as partners in progress in these climes and are carried along.
“Since movie actors and actresses are seen as role models in society, why not use them to endorse your programmes and activities? In Nigeria, only non-Governmental Organisations (NGOs) are presently collaborating with the entertainment and movie sector to reach-out to the populace.
“So, I feel governments should also exploit and harness the potentials of movies as a medium of mass communication to pass vital messages”, he posited.
The AGN boss however, disclosed that some governors who used practitioners in the movie and entertainment industry during their campaign are currently engaging them passingly in their activities.
He lamented that however, ”only those in the Hausa language genre known as Kannywood are being recognised by the governments and the NGOs to promote their programmes and activities, while the English genre is left to suffer. They should be exploited as well.
Hotman said, The English sector of the industry, Nollywood should be engaged as well. They should be exploited. They should be carried along in the scheme of things as well. Some northern governments don’t even know or believe that Nollywood exist in the North.
As it is presently, only Kannywood, the Hausa genre is being patronised. The NGF should take a cue from the NGOs and begin to engage Nollywood actors to pass useful messages as a mass communication medium. Actors should be cued into their programmes and policies”.
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