There are several challenges facing Nollywood and one person that has worked hard to tackle some of them is veteran actress, Clarion Chukwurah. The actress, who is known for tongue-lashing any mal-administration in the make-belief world, has frowned at the way some bodies have messed up the rewarding system for entertainers through awards. According to her, award organizers walk away with the money while the award winners go home with nothing, but worthless plaques that make no difference to the Executive Producers. “Thirty years ago when I won the Best Actress Award at the All African Films Festival In Burkina Faso, it came with a Certificate and $500. Nomination for the Golden Globe or the Oscar comes with a certain amount of money, transforms you to an A-list Actor and jerk up your fees, adding value to your career and your professional worth,” she revealed. Clarion stated that It has become necessary to withhold Guilds’ endorsements for these award events until stipulated requirements are met; such as obtaining a license from the Conference of Nollywood Guilds for a fee, proof of prize for award nominees and winners, and a verifiable document of agreement signed by the guild of producers, and the association of marketers endorsing the award as a basis for increased value of the recipients. She said such a process will help structure the industry against easy exploitation, promote focused growth and build industry collaboration with bodies having serious intent to promote and add value to the industry reducing the others to what they truly should be. The actress urged the professional guilds to move into action to streamline these award events down to those bodies who are serious about promoting the growth of the industry and adding meaningful value to the career of practitioners.
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