Famous Nigeria music star, Sound Sultan, who has spent over a decade in the industry has revealed that there is a lot of money in the business.
The singer, songwriter cum actor hinted that the greatest change the industry has seen in his time is the increased financial potential of the market.
“I’m very happy that this industry has taken its turn. That it has been this much of a bankable industry. I’m sure in the music industry. we are raking in billions every year, and it’s not even a joke. The music industry I knew way back was struggling. It was not even put to use. We were just there, trying to break through to the ears of the people in Nigeria. We were competing with foreign content massively. Because the foreign content was 80%, and we were 20% to compete with.
Now, even parents are advising their kids to go into music. They now understand that music is a business. It is a multi-billion dollar business that you can’t even joke with,’’ he said in a recent interview.