Music business in Nigerian is a mine of affluence that not many have been able to genuinely tap into contrary to popular belief.

Music business in Nigerian is a mine of affluence that not many have been able to genuinely tap into contrary to popular belief.

Music business in Nigerian is a mine of affluence that not many have been able to genuinely tap into contrary to popular belief.

We have all sticked around to witness the emergence of some rising stars like Rema and Ayra Starr but have we thought about the background work done and the man behind it?

A lot of factors summed together have made Don Jazzy the most successful record label boss in Nigeria but very few people have really ticked his tricks.

On this podcast, we went as far back as his whisper days in the Mo’Hits crew to the dissolution, till the unveiling of Mavin Records.

We discussed further about some highlights of what made Don Jazzy the most successful record label boss above every other music executive in Nigeria:

Owning to his personal archetype and personality

Relationship with fans

Having a solid label structure

Rooted understanding of music business in Nigeria

Relationship with other entertainers outside music

Making his fanbase and record label fanbase the fanbase of his artistes

Conscious promotion techniques

Marketing the ‘Alternative’ genre both home and abroad

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