These days, a lot of people are beginning to wake up on the need to protect their right at whatever level they can and the entertainment industry is keeping silent on these issues.

 Emerging reports has it that Nollywood actor, Richard Mofe Damijo better known as RMD, will soon be taking legal actions against popular online retail outfit, Jumia, after they used his picture in their fashion page as advertorial to attract buyers without his consent.

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The actor’s picture was used on ‘Jumia Fashion’ Instagram page without the actor’s permission and this has turned out soar as the actor through his publicist ordered Jumia to take it down and tender apology which they have failed with claims that they got the picture from his social media page which is public and not private.


According to the publicist, “RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant. Jumia’s response has definitely been defiant and unapologetic. They admitted that they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform. This is even though they are using the image to promote their online fashion trade on their website page! They offered to take the page down but have shown neither remorse nor offered any conciliatory compensation! Their defiance has left the ace actor with no alternative but to instruct his lawyers to sue JUMIA for punitive and exemplary damages for the infringement of his image rights.”