Over hearing ‘Third Avenue’ one would have thought it must be a description leading to a destination. But no. Oh, yes! For Lord of Ajasa to have titled his new album 3rd Avenue, he must be on his way to a destination. Of course to the promise land. The peak of his career as a musician.

The ‘pioneer’ of Yoruba rap, Lord of Ajasa gathered Journalists together yesterday at the Page night club in Lagos where he officially announced the release of his third album and revealed his intention to proceed from the 2nd turning by the right (his 2nd album) to the 3rd Avenue, the title of his new album.

Everyone thought Ajasa had gone for good as soon as Dagrin pulled down the walls of the ‘up and coming’ artistes’ camp and took over the centre stage with his hit-filled CEO album. Ajasa’s fame was threatened. And now, might it be rude to say Dagrin’s demise has availed Ajasa another opportunity to fine-tune his rap prowess and grab the fans by the throat before another kid siezes the opportunity?

Ajasa notes he never had any beef or contest with Dagrin. ’I don’t have any beef with Dagrin. Everybody knows I am the pioneer of Yoruba rap but Dagrin came with a different style and I loved it. He was my brother. I am even one of his fans’ he tells NET.

In all objectivity, with the rate at which young and gifted artistes are lurking around the walls of stardom, the industry seems to have gone beyond who started what style. Only the cat who has the balls to stand the recent charcoal-heated bars, lyrics and rhythms will sell the CDs, headline the shows, get the endorsements and rake in all the bucks.

Bearing this in mind, Lord of Ajasa has proven to be a true soldier with the release of his third album (3rd Avenue) produced by K Solo. He’s trudging ahead despite the odds. Packing notable names like YQ, Dagrin, Isolate, Klever J, Tha Suspect and Reminisce, this album he described as matured and rich in production will place Ajasa on the podium of relevance again.

Now, the question is, with all that talent and consistency, will Lord of Ajasa finally hit it big this time?