Music business in Nigerian is a mine of affluence that not many have been able to genuinely tap into contrary to popular belief.
We have all sticked around to witness the emergence of some rising stars like Rema and Ayra Starr but have we thought about the background work done and the man behind it?
A lot of factors summed together have made Don Jazzy the most successful record label boss in Nigeria but very few people have really ticked his tricks.
On this podcast, we went as far back as his whisper days in the Mo’Hits crew to the dissolution, till the unveiling of Mavin Records.
We discussed further about some highlights of what made Don Jazzy the most successful record label boss above every other music executive in Nigeria:
Owning to his personal archetype and personality
Relationship with fans
Having a solid label structure
Rooted understanding of music business in Nigeria
Relationship with other entertainers outside music
Making his fanbase and record label fanbase the fanbase of his artistes
Conscious promotion techniques
Marketing the ‘Alternative’ genre both home and abroad